Businessweek has an article by Reena Jana on a new design tool that focuses on game-like usability to increase productivity. The Game Engine Modelling system, developed by Rich McDaniel for Siemens, uses game engine graphics and physics modelling to aid factory-automation designers in designing more efficient factories.

GEM achieves this time-savings with the help of an easy-to-use editing tool that allows designers to select from a library of shapes, physics attributes, and other elements from a simple drop-down Windows menu. They can also type in specifics to match real-world measurements and actions. [...] Workers training with GEM software navigate just as they would a PC game, using commands and keys that correspond with on-screen movement

There is one detail in the article that stood out for me that I felt that Jana touched on but didn’t give the attention I thought it deserved: While simulation systems are in wide use in the automotive and aerospace industries, where tolerances and safety concerns demand it and budgets allow it, with this project what Siemens is really doing is developing a simulation technology for the masses. This ‘democratization of simulation’ will open up new markets in mid- and small-scale factory operations that might otherwise not have been able to afford Siemens’ services. Much of what I wrtie about on this site is ephemeral or pie-in-the-sky, but if this project bears out, it will be a great example of ’sketching’ technology enabling people to create real value on an industry-wide scale.

BusinessWeek.com : Siemens’ New Game Strategy