2012 – Nike Retail Installations

Design engineering, construction coordination and installation of Nike+ digital services areas, product displays, touchscreens and video walls across dozens of stores nationwide.

2012 - Nike Retail Installations » Nike+ Digital Services

Starting in 2012, Nike began to outfit each of its stores with a dedicated area where consumers can learn about, purchase and activate their Nike+ products. From Fuelband to Sportwatch GPS to Nike+ sensors, all of Nike’s digital product offerings would now be available in a single Digital Services area.

For these permanent installations in the client’s New York, Georgetown, Las Vegas, Portland, Los Angeles, Santa Monica, Toronto and Beaverton stores, Chris consulted with Tangram International Exhibitions to guide the design engineering, construction coordination and installation efforts involved in fitting together a variety of different product displays, graphics and interactive elements. Each fixture is designed to be easily refreshed with new product lines, graphics and media.

With the exception of the flagship store in New York, all were one-night installations.

2012 - Nike Retail Installations » Retail DTC Executions

Chris worked with Tangram, executing a variety of in-store retail initiatives for the Nike’s New York, Las Vegas and Portland pinnacle stores.

Many of these projects are built, printed and installed by various subcontrators. In these cases, in addition to leading the technical design effort, Chris also coordinated creative, technical specifications and finishes across vendors, in order to maintain flawless consistency between stores and built elements.

From awarding the job to in-store launch, these projects have been executed simultaneously across up to three locations in the US, in four weeks or less.