2009 – Starbucks Times Square

A design for a memorable in-store interactive experience for Starbucks’ expanded Times Square store.

2009 - Starbucks Times Square » Project Description

Dovetail consulted with the designers of Starbucks’ expanded Times Square store to develop an in-store interactive experience. Visitors from all over the world can make their mark on Times Square by contributing their photo to a light-hearted crowdsourced media piece centered around the iconic Starbucks cup. After snapping their photo in an easy-to-use touchless interface, customers’ photos are displayed on a large street-facing video wall. For this unique environmental interactive, Dovetail delivered a creative brief consisting of concept design, contextual research, storyboards and success criteria. In addition, Dovetail aided in the production process by developing detailed hardware and software specifications, scope documentation as well as participating in vendor selection.